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"At Neurensics we believe that you increase the efficiency of marketing through knowledge about the consumer brain. We do this by looking at the unconscious effects of marketing on consumer behavior. We only use state of the art research methods for this, such as fMRI and EEG. It is important to us that marketing and insights professionals understand that the use of questionnaires gives an incomplete picture and that scientific techniques, such as EEG, only work under certain conditions. We measure the complete influence of marketing - conscious and unconscious, rational and emotional - with which marketing and insight professionals can make their marketing even better."
Founded in The Netherlands around 2010, Neurensics produces neurotech consulting services.
Neurensics makes tools for the objective measurement of subjective experiences through mind/body state interpretation.
BCI Categories: Open-Loop Efferent
Neurosensing Technique(s): EEG, fMRI